PRODUCT PLACEMENT - ADVERTISEMENT PLACEMENT

Product placement (sometimes referred to as embedded marketing) occurs when promotional advertisements of real commercial products and services are placed in films, video games, television, music videos and other media outlets. Product placement occurs with the mention or visual appearance of a brand's logo in a shot. Product placement is usually negotiated either for some sort of barter/exchange, i.e., the use of an automobile in a film in exchange for a clear shot of the brands logo; or in exchange for fees.

Mr. Ameche specializes in product placement in all media outlets. Product placement can reduce the production’s below line cost by providing clothing, props, cars, cell phones and other items which can save purchase or rental fees.

Also available for negotiation is advertising placement. Advertisement placement occurs when a product is seen advertised (usually in the background) in a film, video game, television show, music video, etc...